Last updated 8th October 2026.

Dual Wave Digital respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains what information we collect, why we use it, who we may share it with and the rights you have in relation to your information.

1. Who we are

Dual Wave Digital is responsible for the personal information described in this policy. For data protection purposes, we act as the data controller where we decide how and why personal information is used.

You can contact us at:

Dual Wave Digital
Email: info@dualwavedigital.co.uk

We will respond to any communication within 48 hours, unless – in exceptional circumstances – you receive an auto-response explaining otherwise.

2. Information we may collect

Depending on how you interact with us, we may collect information including:

  • your name;
  • your business or organisation;
  • your job title;
  • your email address;
  • your telephone number;
  • information you provide through our contact forms;
  • details of enquiries and correspondence with us;
  • information relating to services you enquire about or purchase;
  • billing and administrative information where you become a client;
  • your marketing preferences;
  • website usage information;
  • IP address, browser, device and technical information; and
  • information collected through cookies and similar technologies.

Please do not provide sensitive personal or medical information through our general website enquiry forms.

3. Where we get your information

We usually receive personal information directly from you when you:

  • contact us;
  • submit an enquiry;
  • book a meeting;
  • become a client;
  • communicate with us by email, telephone or another channel;
  • subscribe to marketing communications; or
  • use our website.

We may also receive business contact information from publicly available business sources, referrals, networking activity or other organisations where it is lawful and appropriate for us to do so.

4. How and why we use your information

We may use personal information for the following purposes.

Responding to enquiries

We use information you provide to respond to questions, understand your requirements and discuss whether our services could be suitable. Our lawful basis will normally be our legitimate interests in responding to business enquiries or taking steps towards entering into a contract.

Providing our services

Where you become a client, we use relevant information to manage the relationship, deliver agreed services and communicate with you. Our lawful basis will normally be performance of a contract or taking steps requested before entering into one.

Administration, invoicing and record keeping

We may process information for invoicing, accounting, tax, administration and business record keeping. This may be necessary to meet legal obligations or for our legitimate interests in managing our business effectively.

Operating and protecting our website

We may process technical information to keep our website secure, diagnose problems, prevent misuse and maintain its operation. Our lawful basis is normally our legitimate interest in operating and protecting our website and business.

Website analytics

We have not enabled Google Analytics or advertising tracking on this website. If we introduce optional analytics in future, we will update this policy and obtain consent where required.

Marketing

We may use appropriate contact information to communicate about Dual Wave Digital and services we think may be relevant. We will only send electronic marketing where permitted by applicable data protection and electronic marketing rules. Depending on the circumstances, our lawful basis may be consent or our legitimate interests in promoting our services.

You can ask us to stop sending direct marketing at any time.

5. Email and direct marketing

We take care to distinguish ordinary business communications from direct marketing.

Where the law requires consent before sending marketing by email or another electronic channel, we will obtain that consent.

In circumstances where business-to-business marketing is permitted without prior consent, we may rely on our legitimate interests, provided our use of the information is proportionate and respects your rights.

We will provide an appropriate way to opt out of direct marketing.

6. Cookies

You do not need an account to browse this website or send an enquiry. WordPress uses necessary sign-in and administration cookies when authorised administrators log in.

These administration cookies support secure access and remember administrator preferences. Any optional analytics, advertising or embedded tools introduced later will be assessed and documented, with consent obtained where required.

More information is available in our Cookie Policy.

7. Who we share information with

We may share personal information where necessary with organisations that help us operate our business, such as:

  • website hosting and technology providers;
  • email and communications providers;
  • analytics providers where applicable;
  • professional advisers, such as accountants or legal advisers;
  • payment or financial service providers;
  • contractors or specialist partners helping us deliver agreed client services; and
  • regulators, courts, law enforcement agencies or other authorities where disclosure is legally required.

We only share information where there is an appropriate reason for doing so.

We do not ever sell personal information.

8. International transfers

Some of the technology providers we use may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure the transfer is lawful and that suitable protections are in place where required.

9. How long we keep information

We only keep personal information for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting and administrative requirements.

As a general approach:

  • unsuccessful or inactive enquiries may normally be retained for up to 24 months;
  • client, contractual and financial records may normally be retained for up to six years after the relevant relationship or accounting period, where appropriate;
  • marketing information may be retained until you unsubscribe, object or we determine that it is no longer appropriate to retain it; and
  • cookie data is retained according to the relevant cookie’s duration; see our Cookie Policy. Any future analytics retention period will be documented when the tool is introduced.

We may keep information for longer where required by law or where reasonably necessary in connection with a legal claim.

10. Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

No internet-based system can be guaranteed to be completely secure, but we take appropriate steps to reduce the risks associated with handling personal information.

11. Your data protection rights

Depending on the circumstances, you may have rights including the right to:

  • ask for access to personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete your information in certain circumstances;
  • ask us to restrict how your information is used;
  • object to certain uses of your information, including direct marketing;
  • receive certain information in a portable format;
  • withdraw consent where our processing relies on consent; and
  • complain about how your personal information has been handled.

Not all rights apply in every situation.

If you want to exercise a data protection right, contact us at info@dualwavedigital.co.uk.

We will normally respond within the period required by applicable data protection law.

12. Complaints

If you have concerns about how we use your information, please contact us first so we have an opportunity to address them.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

13. Third-party websites

Our website may link to websites operated by other organisations.

We are not responsible for how those organisations collect or use personal information. You should review their privacy information when visiting third-party websites.

14. Changes to this Privacy Policy

We may update this Privacy Policy as our business, website, suppliers or legal obligations change.

The latest version will always be published on this page together with its most recent update date.